The best way to increase conversions and outrank your competitors is to use digital marketing tools. Which of the top 10 tools below are you using to grow your business?
The right digital marketing tools help you create a competitive strategy, track real-time performance, and drive long-term revenue. There are dedicated products for content management, social media, search engine optimisation, etc. Read on if you are still figuring out which digital marketing tool fits your business and budget.
Here is a complete list of must-have tools for digital marketing across various areas.
Google Analytics
Google Analytics lets you keep track of your website’s health for free. It also has a paid version, known as GA360.
As part of the Google Marketing Platform, you can find out where and how your website visitors are coming. You can also track your marketing campaigns with it and measure many other metrics that determine how well your website works.
Why You Should Use Google Analytics
- Data Visualisation – You can create tabular reports, pie charts, pivot tables and so on. They are customisable too.
- Predictive Analytics – Google Analytics uses the native platform’s machine learning models to predict how buyers purchase your product or service.
- Conversion Tracking – The platform lets you track the conversion rate. Based on that, you can take a call on improving or changing your strategy.
- Integration with other Google Products – You can check other metrics here when integrating Google Ads, Google Ad Manager and others.
If you want to learn it in-depth, go for Google Analytics courses.
Google Ads
Google Ads is one of the best ways to reach out to new customers on the Google SERP. It gives you a lot of control when it comes to bidding for your ads. You can also test your bids and strategise accordingly.
Why You Should Use Google Ads
- Create Ads for The Right Audience – Use Google’s Keyword Planner for keyword research, choose demographics and devices where your ads will pop up.
- Spend On Your Marketing Campaigns Wisely – As you pay only when users click on your ads, you can find out if the keywords you choose are right or wrong for your marketing campaign.
There are many Google Ads courses where you can learn the best bidding strategies and more.
SEMrush
It is one of the most popular digital marketing tools for all your SEO and content requirements. You can research keywords, check your competitors and much more. Though it is paid, you can still use the free version for in-depth keyword research.